What are the strengths and weaknesses of your product/service? Would you like to see them presented CONCISELY?
How is your brand positioned relative to your competitors? A brand map shows this VISUALLY .
product will maximise the appeal of the product line? Let’s say you make
yoghurt and your current flavours are strawberry, raspberry and apple. The research shows that pear would the most
popular new flavour. So go with pear?
Not necessarily. The most popular new
product is not necessarily the one that will best broaden the appeal of the
overall product line. That’s where
Segmentation & targeting
What are the customer segments in your market? How big is each segment? Which ones are targets for your company? What are their needs and what are the key communications messages that will appeal to them? Read more
The performance of customer service agents and sales representatives is a key driver of satisfaction and brand loyalty. That’s why it’s a big part of research. Read more
Communications and advertising
Focus groups are often used to assess ad campaigns prior to launch and quantitative measurements for measuring their impact. Read more